Should i buy olympus

Though this 2x crop factor can be a benefit for photographers requiring a lot of reach, such as those who shoot sports or wildlife. Their best cameras offer a 2. This is where the micro-four-thirds sensor really starts to pay dividends, keeping camera body size way down and keeping lens size equally small. In fact, while cameras by Sony and Fujifilm, in particular, are often very compact, these systems will often come back to bite you when buying lenses. Mirrorless glass is often as big as DSLR glass, and this can be a problem.

For one thing, bigger and heavier is just a pain to deal with, plus big lenses feel unbalanced when mounted on a compact camera. You can shoot at 60 fps with no caveats, no cropped sensor, no drawbacks though it is with the electronic sensor, rather than the mechanical one.

This is a huge benefit for anybody doing high-speed or action photography. And by the way, you also have an option to shoot in Pro Capture mode, which ensures that the camera starts taking photos when you press the shutter button halfway. Then, when you finally press the shutter button down all the way, the last dozen or so images are saved to your memory card along with any images taken after you fully hit the shutter button. This is fantastic for getting unanticipated shots, be it in sports or wildlife or event photography.

Some Olympus cameras offer seven or more stops of stabilization when including a stabilized lens, which allows for handholding down to 1s and longer depending on the focal length and the steadiness of your hands. Japanese camera companies fight for survival in the Feb 3, According to CIPA's data, digital still camera sales decreased by approximately 14 percent year-over-year. DSLR unit sales dropped almost 34 percent, while We're just discussing opinions on the reasons why Olympus and Pentax are suffering more than other brands, and trying to figure out what the future holds for Canon, Nikon, Sony and Panasonic.

Even during the camera industry good times, Olympus' camera-imaging division managed to lose money. That division lost money for many years. Olympus and Pentax are suffering the most because their marketing, when compared to Sony and Canon, was poor.

Then combined with a finicky image from the camera that wasn't consistent. Then combined with a poor name - who wants anything "micro". It just wasn't a winning combination, that's all. This happens to many many businesses across many sectors. Still to this day I maintain that Robin Wong was the worst thing to happen to Olympus online.

Don't get me wrong, nice guy and I like him, but boy did he go after it ass-backwards. Well intentioned, but ass-backwards. A lot of the Olympus bashing is from folks who believe 'their' favorite brand might thrive forever in a shrinking market. In German we call this 'pfeifen im Wald' which translates into 'whistling in the forest' to deal with fears regarding what the future will bring about. OK, I will help Mr. Sugimoto and tell him where He should to look for the cause of the Olympus brand failures.

So, the classical theory of marketing states, that in order to be successful in the market, you have to meet 4 conditions so-called "4P" :. I do not understand why while walking around these halls I cannot see short films promoting cameras on TV screens?

You don't know what you're talking about. Olympus customer feedback, and how that ties in directly to development is used as a successful case study taught at Harvard among others. They are aware of their primary issue - low sales in North America and China.

Dumbed down, that's because they make a small product and those markets do not react well to anything micro. Ruairi: maybe you're right. But if it is so good, then why is it so bad?

Does Harvard still teach classical marketing theory, or is it teaching "modern"? Will JIP licence the Olympus brand name?

WIthout the name their products will be even less of a value?? Worth noting that part was added today, a day after the news was initially posted, so you'll see a lot of additional speculation regarding that further down in the comments.

That last bit is kinda what I figured, they've got it on lease during the transition basically and while they sell stuff already boxed as Olympus, after that it's anyone's bet When I was reading the article I got distraced by something else and obviuously did not fully read the text. When returning to the computer I thought I went through all of it and I just commented It might last 6 months.

It's obvious there is a loyal userbase for Olympus. They just need to shrink the company and costs to match the reality of the market. Maybe outsource lens production. Is it worth the hefty price tag? We take a look at the Cine, the high-end model in this series.

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Now reading: Update: The end of an era: Olympus confirms it's completed the sale of its imaging business to JIP comments. Tags: business , jip , olympus , sale , transfer. View Comments Comments All Hazel Boo hoo. Adrian Harris The new company has just informed me that they have extended my camera and lens warranty. I am a Pentax user, this is business as usual for me. Ricoh is the current master. Franz Weber Sony sells more than twice as many cameras than Nikon.

KoolKool im sorry, what? XD You still living on early ? Michael Piziak Nikon will not be one of the last standing. MNE It seems that there are far more trolls in this discussion than people that have actually owned or used m Camley This isn't a Micro Four Thirds Forum so surely anyone can make comments without being called a troll.

Acker Bilks Bowler Hat Amid all the negative comments. BackToNature1 Yet the original owner sold us out! LightBug I guess it was sold at close out sale price? KoolKool japan doesn't have influencers like Fro and Tony Spectro the same company that bought sony vaio and is limited to mostly japan it seems. Jer81 Strange that European shops still get supplies, they are changing European websites and that yesterday a new photo magazine dropped on my doormat where 3 pages where filled by advertisement of Olympus camera's and lenses against 1 page in last year editions.

MILC man It is just a tool - " Biowizard JIP? Simply, RIP. PeterFinch Some rumors say Olympus signed on to deal with Panasonic that restricted with what they could do with video. There seems to be no limitations on Olympus; there were likely some limitations on Panasonic. DimLS I feel there is possibility Olympus would buy the division back. Carlos How's it the end of an Era? Did they go bankrupt?

Camley Doesn't the word era refer to the period that Olympus, as a company, was manufacturing cameras? The Point and Shoot Pro I would buy that in a second. MikeB "But not included in the sale was the brandname 'Olympus' and so Olympus cameras cease to exist under a new umbrella company Jer81 It says they are serious about cost savings. Thomas Mottl cool they have a supermarket just below them. Knock Knock Who is There The second and third floor houses a camera outlet store.

Possibly it's part of a downsizing effort? This is the answer I got: Thank you for contacting Olympus. Please go to 2 at the following link to create your repair request: learnandsupport.

Mr Bolton Did Trinitek close because all they did was Olympus repairs? Mr Bolton I ask because maybe they're also a general electronics repair place and the Covid hit them hard, too. Mr Bolton Well, that sucks Ishatix So many strange arguments in the comments below over sensor size as if that was the only component in a camera.

Ishatix E. Ishatix Though I agree with the comments that suggest all camera manufacturers need to up their game when it comes to leveraging the potential of modern computational image processing techniques.

Ishatix Some have criticised DPR for not being overly supportive of Olympus formats — I don't think that is quite fair. Malling George When you insist on sticking to a small format sensor, you cannot avoid the fact that you put your existence in the danger zone , Smartphones gets better and better, when the gain to own a small form gets too small people would simply stop investing in your product, to top it they have been completely incapable of selling the idea of a smaller sensor. AMFotografie Well just got myself em10 4 with f2.

PeterFinch So will M43 be the 1 or 2 mount in Japan for like it has been the past many years? Mr Bolton Well they seem to have outsold Nikon, and Nikon is all about full frame mirrorless. So there's that. George FF will not make you a better photographer , today it does not even buy you bragging rights.

Richie S The brand that introduced mirrorless cameras to the mainstream was outdated ten years ago? Phillip Forsten George 35mm digital will certainly produce far superior image quality. Jer81 Phillip, to bad we don't see it in your gallery.

George Superior IQ is not a fixed or finite concept. Phillip Forsten It is just a tool Why would I need a gallery to prove that a much larger sensor which much higher resolution produces far superior image quality??? Jer81 To show that you actual know what you are talking about. Phillip Forsten Your responses continue to be ridiculous. Get a grip. Franz Weber Real Olympus fans will buy their colonoscopes now.

And this site will need a new forum for them. Mr Bolton Easy to see where this is going.. We will have the answer within a year or two Mortal Lion What era? The Olympus camera brand is still there. Akpinxit next thing you know , there will be Oly. Video-vs-photo I think every company that will concentrated only on ultra, mega, giga PRO products will share same fate. Ruairi All the insincere melodrama. Give it a rest. Jer81 In Europe VW isn't considered premium.

Richard Murdey "The product concept is solid, it sells, the cameras and lenses are superb. Richard Murdey At the time, it was not.

EVFs were still in their infancy, as the AF system was terrible. George So how do you decide on price? The assumption a bigger sensor for less money is better value than a small sensor? Ruairi Ok, replace VW with any manufacturer you agree with. Jer81 Nope. Andrew Elliott just a tool. Jer81 Lol. Jer81 Yes, marketing makes a strong reputation. Ruairi Phillip, I was too simplistic in my explanation.

Michael Berg OP, I like your optimism but if things were all sunshine then Olympus probably wouldn't have sold the business. Photoman "This is the end Beautiful friend This is the end My only friend, the end".

Andyyy I never seen any Vaio laptop in shops since they are not Sony. Richard Murdey What is this "shop" you speak of? Andyyy Any shop where they sell laptops. Good Night. Video-vs-photo Maye one of the biggest mistakes is never able to reach mass public in needed scale to have comfortable time to produce PRO stuff?!? NoSasaeng mandm actually you can look at the public numbers of how much the transfer cost was for Olympus and come to the conclusion, the new company didn't pay money at all.

Mariano Pacifico It's not the end of Olympus. Jer81 Just like most other camera makers in these times it seems. MNE It is just sad that the whole purpose of m43 has been lost. TheRealYeats How has "the whole purpose of m43 has been lost"? Barty L I go out with a pair of the monstrous, huge, unbelievably heavy, bulky, boat-anchor E-M1.

Raist3d MNE - there's some overlap. I think this is the size that Olympus should have limited itself to for the most part. Impulses " How has "the whole purpose of m43 has been lost"? DGrinb Let's keep our fingers crossed. Space the final frontier I am still using two E-M1. Space the final frontier I am still waiting for people to flood the used Olympus equipment market with their equipment. DGrinb Same here :. Zeyeman Oh yeah, I am selling all mine before the floodgates open and it becomes worthless!

Photodog2 Thank goodness for all the photography gear upgraders, systems changers, must have the latest-ers, and the like. Raist3d I would say get rid of low end and only have two tiers. They've put out way too many E-M10 updates without really adding much of value MNE So many models?

Same for me MNE I think it all has to do with marketing. Raist3d But they also need to focus on small. Marketing can only get you that far. Impulses Why didn't you keep those two primes? JDR Thought the same thing many times. Lan The reason smartphones are popular is that they easily fit in most pockets, and computational photography has raised the image quality bar into "good enough" for most people.

JDR Cameras are built for a specific purpose. Raist3d JDR - the issue is whether the EM1X as a body class size muddles the water with the unique selling proposition of size of m43rds. Raist3d JDR I have seen it. User jdr you're conflating two completely different lines of thought.

Every Sensor Format serves a purpose. Raist3d marc- when the market is contracting and you are losing money quarter after quarter- a company should double down on what makes its product clearly stand out from the market and prioritize resources there.

This is independent of bird pro photographers that could benefit from it. Johans81 For a company that want people to trust them jip have been Skottland to Quist. Jer81 You use a cristal ball or tarot cards? DGrinb Crystal meth Space the final frontier In some ways, the Asian markets are more sophisticated than the NA market.

Johans81 Tarot cars ofcourse Cristal balls are unpredictable And yeah lots of meth to.. Mssimo Typo? Gannon Burgett Mssimo: Yes, fixed. String Glad that you have an opinion and are so willing to share it. Johans81 Fuji doesnt do ff cameras, neither do Hasselblad or phade one.

Impulses I must be the weirdest 30 something photog enthusiast, I've actually used my Instax printer a fair bit during the pandemic to throw in small prints when sending gifts to friends, during exchanges, etc. George Justbananas - high contrast lighting is difficult for any camera. Knock Knock Who is There Entoman Without Instax fujifilm would have a real problem keeping digital imaging alive.

So just a tool is right in his statement. Under-exposure, even by half a stop, is the biggest cause of noisy images. George Justbananas - i don't know if you see that my intentions were not to be dismissive.

I'm nit picking. Michael Piziak Olympus said that smartphones was the primary reason why they spun off the camera division. George Michael Piziak- Smartphones? BackToNature1 Some folks need to stop acting as if this is a Olympus only problem, maybe some are suffering temporary memory loss.

Orcio14 OK, I will help Mr. Ruairi You don't know what you're talking about. Orcio14 Ruairi: maybe you're right. Jer81 Read the article. Terrible Photographer Did you not even read the article? It's 5 Paragraphs down. Impulses Worth noting that part was added today, a day after the news was initially posted, so you'll see a lot of additional speculation regarding that further down in the comments.

Sylverphoto Thanks guys!!! I wish them luck, but You may also like. Photo portfolio platform Zenfolio acquires website-building platform Format. Hands-on with the new OM System M. Travel-friendly 20mm F1. Latest sample galleries. Tamron mm F2. Panasonic S 35mm F1. DJI Mavic 3 Cine sample gallery. Nikon Z9 pre-production sample gallery. See more galleries ». Latest in-depth reviews. Read more reviews ». Latest buying guides. Best video cameras for photographers in Best cameras for Instagram in Although a lot of buttons can be customized, a custom menu option would be more than welcome.

But taking it with you is even more fun. The size and weight of the Olympus system makes it very convenient for travel or to take the camera with you on a long hike. The M43 sensor of the Olympus is the reason for its reduced size and weight, of course.

The sensor is about half the size of a full frame, which makes it able to minimize the dimensions of the camera and lenses. The crop factor of the M43 sensor is 2x, making it possible to reduce the focal length. But instead of being large and heavy lenses, these are very compact. The mm lens is an equivalent of mm on full frame, while the size is similar to a mm lens.

It produces a great image and nice colors out of the box, although I change every photo to my liking in Lightroom. Because of the small sensor, noise is likely to occur more easily when the ISO levels are raised and when more extreme post-processing is performed also. I believe this is the biggest issue when it comes to Olympus cameras. How bad is the noise? Well, I was shooting small birds with the M.

This way, you end up with an image that can be used for a lot of applications. Underexposed areas can be recovered reasonably well. Noise will occur more easily, of course. But then again, with the right amount of noise reduction, the result is acceptable.

Its possibilities are amazing, and it handles very well despite its small size. But its small sensor makes it more difficult to shoot with high ISO levels. Also, the dynamic range of the camera's sensor is less than I would like to have, although I did not test it very thoroughly.

For my landscape photography, I wouldn't care too much about the dynamic range of the sensor. On most occasions, it is better to use gradient filters or just plain old HDR. It is a completely different story when it comes down to my wedding photography. Bottom line, the Olympus is not the right camera for me. But I envy the users of the Olympus system for its small size and how easy it is to carry a camera and set of lenses with you.

It is a very capable camera, with amazing possibilities that could benefit a lot of photographers. I wonder, is it just because of its small sensor? Or is there another reason? What do you think about the Olympus camera system? Are you using one? Please share your opinion or experiences in the comments below.

Nando Harmsen is a Dutch photographer that is specialized in wedding and landscape photography. With his roots in the analog photo age he gained an extensive knowledge about photography techniques and equipment, and shares this through his personal blog and many workshops. Check out the Fstoppers Store for in-depth tutorials from some of the best instructors in the business.

I use my Oly during hiking, biking or exploring cities. I never print larger than A2 and do not shoot moving subjects in dim light. So for me its the perfect tool. Interesting that DR difference was so perceptible for you. Both cams are not too far away from each other dxomark: A better story of no difference. I shoot multiple formats on assignment, I have to look at EXIF to see what shot was taken with a particular camera. This is why phone cameras have decimated ILC's. Subject, lighting, moment - the camera matters very little.

All are more capable than I found light weight camera and gears such as olympus more enjoyable when travelling, hiking and even a walking. Comparison with like Canon full frame cameras, when I put mine side by side with their photos, I do notice the differences in the shallower dept of fields or dynamic range, but looking at each photo and not by side by side comparison, it seems to make little practical differences to me.

So I still stick to my MFT gears for now. One big reason is that nobody does weather sealing like Olympus does. ONe of my participants of the Lofoten trip dropt his Olympus in salt water.

It didn't hurt the camera. Just washed of the salt under the tap. Weather sealing is very important to me. I have been rather satisfied with the weather sealing and overall durability of the Canon 1 series DSLRs I have owned It is freaking awesome that Olympus takes weather sealing so seriously. Now I really wish they would make a larger, heavier cameras with much larger sensors but not medium format. I use my Oly for everything. Don't have or need other systems. And I'm quite happy with it.

The lenses are amazing and the body's full of features. This month in Europe Olympus has a good deal. It isn't that popular because of marketing.

Indeed, the sensor size is one of the reasons. People are fixed on full frame. Just like me, to be honest. Ah well It's hard to ignore the 2-stop difference in real world shooting favouring FF over MFT, and then in post you get added stops.

That makes a HUGE difference in quality of files. If all you do is web share, then MFT works. If you are a commercial or large print photog, MFT is not acceptable.

It should be priced much lower to compensate for the lesser sensor quality. Other than that, excellent systems, priced and managed wrong. The professional award winning wedding photographer I hired back in used a Canon D or maybe even a D paired with some L lenses.

The results where great, and they still are. Yes, generally people get too hung up on noise. This is pixel peeping at the highest level, and if the images you submit show any noise grain, or any signs of having used noise-reduction software, then they will be rejected by the reviewers. The same is often true when submitting directly to magazine, calendar, and fine art publishers. They have very stringent submission guidelines, and technical image quality lies at the very core of their extreme standards.

I've used the original E-M5 for events.