What kind of brand is burberry

Needless to point out why this British luxury fashion house, originally settled in London, UK, was voted to be the most popular fashion brand among the Millennials and Generation X. It is also one of the most popular brands among those who are used to a luxurious lifestyle, the highest quality products, and services. It was the year of According to his entrepreneurial skills and a desire to present his vision to others, he opened his first fashion store the same year in Basingstoke, Hampshire, England.

After years of focusing on making outdoor clothes, he began experimenting with his creations when finally in the year of Gabardine fabric has made a true fashion revolution since its creation. Without exaggeration, this work of art was a turning point for many designers of that era.

Wonder why? Imagine a world without a waterproof coat. Now, imagine wearing the clothes of unbreathable fabrics. This extraordinary gabardine is a tightly woven, water-resistant but also a breathable fabric originally made by Burberry brand. It is widely used for making windbreakers, suits , overcoats, trousers and so on. In Burberry brand has been the outfitters for famous people of the 20th century, during their dangerous expeditions across the world.

Since then, the Burberry brand has been widely used among civilians as well. The brand grew in the late 20th century when Burberry signed agreements with worldwide manufacturers and started producing and distributing products for many cities and shopping centers worldwide. Through the late 90s, the brand has marked a great success in profits and sales. These days, Burberry is one of the most successful companies in the world. The historical development of this luxurious British fashion brand has inspired many other fashion companies in their way to success.

Burberry became the undisputed leader in attracting those who exclusively love to shop the most luxurious and the most quality outfits in the fashion market. There are iconic examples of the Burberry Brand which are worth mentioning, and here are some of them?

The famous Burberry coat is the definition of excellence and style in the opinions of many fashion experts and stylists. The classic example of a trench coat is designed as a double-breasted coat with 10 buttons with buttoned pockets as well , raglan sleeves, D-rings and wide lapels. They are typically worn as a rain jacket and a windbreaker during the spring and autumn. Acclaimed British Explorer Sir Ernest Shackleton wears Burberry gabardine for three expeditions in the early 20th century, including the Endurance expedition.

Burberry offers a same-day delivery in London in its own dedicated vehicle. One in five coats exported from Britain is a Burberry product. Burberry opens its first store on Bond Street.

Christopher Bailey is appointed Design Director. Burberry becomes a public quoted company floating on the London Stock Exchange. Burberry is the first brand to livestream a fashion show. Burberry is the first luxury brand to join the Ethical Trading Initiative. Burberry directly operates over stores around the world.

Burberry is the first brand to make runway collections available to consumers for purchase immediately after the show. Burberry and the Royal College of Art RCA announce the establishment of the Burberry Material Futures Research Group, with the aim of applying radical thinking to invent new sustainable materials, transform consumer experience and advance manufacturing to benefit the industry and wider community.

Riccardo Tisci appointed as Chief Creative Officer. That first shop was a humble one, and it didn't have many customers to cater to, as Basingstoke only had about 4, residents at that time. Nonetheless, Burberry managed to turn his outfitting business into a modestly successful one.

By the time of the census, Burberry was employing seven men, seven women, and three boys in his shop. This was only the beginning for the young Burberry — bigger things were in store for the young entrepreneur. Far from selling luxury goods, Burberry founder Thomas Burberry focused on outfitting people for the outdoors when he first opened his shop. According to GQ , his outdoor-ready attire was reportedly favored by historical figures like Lord Kitchener , who served as secretary of state for war in the early years of World War I, and Lord Baden Powell , a British army officer who became a national hero during the South African War.

The business model served the young Burberry well. According to History House , by the census, he had greatly increased his number of employees.

The census described him as a "draper and manufacturer employing 70 hands. By the census, he had six children who were cared for by a governess. Clearly, Thomas Burberry was coming up in the business world. Of course, the Burberry we all know and love today sells quite a bit more than outdoor-ready attire. How did Burberry transform from a humble shop selling outdoor clothing into one of the world's leading luxury fashion lines? It all began with gabardine.

In , Thomas Burberry invented the weatherproof fabric that would end up not only transforming his company, but fashion as we know it. Gabardine is made of "tightly woven, light cotton fabric. According to the Burberry website , rainwear before this was often "heavy and uncomfortable," but Burberry's invention of gabardine enabled him to create rain gear that wasn't just weatherproof, but also light and breathable.

The fabric was patented in Burberry founder Thomas Burberry's invention of gabardine not only revolutionized outerwear, but also helped the Burberry brand pioneer the trench coat as we know it today. In modern times, the Burberry trench coat is one of the brand's most enduring and iconic pieces, but the history of the trench coat dates back more than a century.

The trench coat began to gain attention as a fashion staple through its appearance in Hollywood films. According to Ethnic Dress in the United States: A Cultural Encyclopedia , screen icons like Greta Garbo and Gloria Swanson helped popularize the trench coat among moviegoers in the s by wearing them in films, as did Bette Davis in the s.

Burberry started advertising their women's trench coat in the s, but it wouldn't be until the s that the garment truly cemented its place in fashion history.

Thanks to Humphrey Bogart wearing a Burberry trench coat in the movie Casablanca , which featured one of the most romantic movie scenes in history , the coat became wildly popular and has been ever since.

In , Audrey Hepburn famously wore one in Breakfast at Tiffany's. Further popularizing the trench coat in Hollywood was the character of Inspector Clouseau in the Pink Panther films, who wore a trench coat. Before the Burberry trench coat was a fashion must-have, it was a piece of military gear. This predecessor to the modern trench coat was worn during the South African War by British generals. In , the coat was officially given the seal of approval from the British War Office. By , the Tielocken coat had become standard military wear.

Epaulets and D-ring belt fastenings were added. According to Smithsonian Magazine , the term "trench coat" was first seen in print in , the name having been given to the coats by soldiers fighting in the trenches during World War I. By World War II, the trench coat was both a fashion statement and military dress, and was worn by troops across the world. Personnel in the U. One of the things that has made Burberry such an enduring brand is its versatility.

The trench coat is a look that can go from the military to the runway and not look anything but unflinchingly trendy. The brand is about more than style , though. Burberry stayed true to its roots as an outfitter for outdoor gear, making it popular with explorers like Ernest Shackleton, who wore the brand during expeditions, according to the Burberry website. Shackleton was not the first explorer who was impressed by Burberry's weatherproof clothing. In , Norwegian polar explorer Dr.